You likely have a slew of important information that you wish to share with prospective customers. However, the best email campaigns often include copy that is simple and to the point. Stick with a friendly and familiar tone while keeping the word length to fewer than 125 to maintain interest. Avoid complex statements: Content written at an elementary level of complexity is 14 percent more likely to garner a response than that written at a college level. Be sure to include clear-cut calls to action on the email, allowing inspired customers to book rooms and learn more about deals and programs you may provide. Learn more about creating content along with other tips for a successful email campaign by checking out the following infographic.