There are things we can do to prevent being affected by the next algorithm update. In this case, we could do multiple preventive measures. Before Google implements the next update, we could remove hidden texts in our website. We should make sure that the spelling and grammar on our webpages are correct. Google prioritizes on quality and we could bet that webpages with proper grammar and spelling will rank higher. We should check meta keyword tags and we should make sure that they are not overstuffed. Our content shouldn’t repetitively use the same keywords. We should remember that we build our website for readers, not search engines. Instead of repeating the same keywords over and over again, we could try to use synonyms.
As an example, if we want to rank high in “real estate”, we should also use other keywords, such as estate agent, houses, property and homes. Google knows that these keywords are related to real state. In this case, we are able to support our primary keywords in non-spammy ways. We should use original and non-duplicated content in our website. Many blogs have been penalized because they use wrong content. In general, more than 80 percent of our content should be original. Some duplicated content can be used only if we want to quote some sentences in other website. However, we shouldn’t overdo it. They key is, we should make sure that our content has been cleaned properly. Our content is intended for consumers, so we should make sure that it is acceptable.
When undertaking SEO activity, we should make sure that search engines consider it as acceptable. If we can answer honestly that we do, then we should do it and go ahead. It has been suggested that each new algorithm update is aimed for websites with spammy linking strategy. We should perform deep analysis on our external links. We should where our links are coming from. As an example, our links shouldn’t come only from a single source. Natural links could come from other websites with related topic. Links could also come from blog posts, forum links, blog comments, article directories and PR sites; but they are not as significant. Having more than 80 percent links from low quality sources won’t be a good idea. Anchor text and linking text should also look natural.
More than 50 percent of links should come from websites that are using our content as their references. This is the basic concept of search engine. Top ranks are filled with websites that are considered to have good authority level. This is a good signal that we are sending to Google. If we have too many bad links, that it may be necessary to perform link pruning. In this case, we should check link profile. We should focus on cleaning links that originate from bad websites. There are tools that can show external links that arrive to our website. This should help us to assess the quality of each link.