There are common standard SEO practices that experts agree on. But they also know that there are some areas that are not as important. In reality, not all SEO techniques will work on each website. We should know that each website, keyword and industry is unique. That’s the reason why we should be able to develop the best available methods. We should be able to define the usefulness of SEO campaign for our website. SEO is consisted of different services, such as link management, search engine submission, coding, on-page optimization, optimizing loading times and others. There are many things that fall under the SEO category. By properly utilizing SEO campaign we should be able to rank high in search results.

There are factors that we need to consider when we are optimizing websites. We should examine things like page layout, website’s copy, website structure and content. We should also know about submission process and HTML meta tags. We should also discuss on-site SEO techniques and this could be performed if we have properly analyzed websites. We should see things that can be improved and we need to understand about the relevancy of our primary, targeted keywords. It means that we are able to make sure that our website can be crawled by Google and major search engines. In this case, we should be able ensure that readers will have enhanced experience. PageRank values should also be spread more evenly throughout our website. We shouldn’t focus only on main homepage, but also webpages that contain rare information.

Why We Should Focus on Common Webpages?

All webpages should be considered as possible entry points for our visitors. This could be achieved if we are able to adjust and set up our navigation structure properly. In this case, we don’t have to care which page that we should enter first, as long as all these pages are equally unique and interesting. In fact, we could dedicate one webpage for each primary or secondary keyphrases. Meta tags and description meta tags of these pages should also be optimized. However, it is important to do this naturally. We should create webpages according to latest developments and updates in the market and industry. Phrases and keywords we use in our webpages should be reflected in the tile and page’s tag. It is clear that we need to include a combination of factors before we are able to get good results. So, it is important to consider things that can enhance our results.

Before creating our website, we should consider the possibility of adding new keywords or even eliminating some. In fact, many experts tell us that domain name doesn’t have significant factor. However, we could see that Google search results often show websites with URLs that are relevant with keywords. Webpages should be well optimized. As an example, they should be rich with content, not code. JavaScript should be added sparingly. It is also preferable to use CSS files, so we don’t have to add code in each page. It is also important to use smaller images and they must be optimized for web purposes.